"Ajuva" is a Sanskrit word meaning "unique" and
aptly describes our skin care line, which is unique
in many ways. Our medical director has worked
closely with a research and development lab to
formulate a skin care product line that uses
concentrations of products shown to produce
maximum effectiveness, sometimes up to 5x that
found in over the counter products. At the same time
we have eliminated parrabens and phthalates,
commonly used in many over the counter products,
that are suspected carcinogens and have been banned
in many countries. Our skin care lines replace these with
environmentally friendly and natural preservatives.